Congratulations to all of the 2021 winners


The Red Awards, run annually by the Retail Interiors Association, exists to promote excellence in retail design and to recognise the contribution of designers, shopfitters and suppliers to the retail industry.

The emphasis placed on meeting the needs of the target market and on creating a point of difference within today’s competitive retail sector, irrespective of the budget expended, is an important measurement for the Awards.

The RED Awards also exist to promote the Retail Interiors Association, its members, its sponsors, and the retailers who have chosen to work with designers, shopfitters and suppliers.

Entrants stand to gain the acclaim of the shopfitting, architectural, and design industries, an award in recognition of their achievement, along with nationwide publicity.

With the promotion of the Retail Interiors Association website, winning entries will remain part of our archive, with full contact details available.

The Awards

Group Awards

Six groups available for entry

Food & Beverage
Fashion & Accessories
Health & Beauty
Specialty Retail
Big Box

One winner from each group who will go forward as a finalist for the Supreme Award.
Within each group the judges will award Merit awards to outstanding entries.

Supreme Award

The Supreme Award winner will be chosen from the 6 Group winners.

Special Award Sustainability

Exemplary example of sustainable practices pushing the boundaries around how retail can also be good for the planet. 2020's winner Country Road was 5 star green star rated.

Special Award PSP Customer Experience

Pop up & temporary stores,
Collaborative retail spaces that showcase multiple disciplines e.g. Cafe & Apparel, Barbershop & Bar etc.
Trade Shows
Events and Exhibition spaces

Special Award RED Star

Celebrating young individuals (30 years and under) and their contribution to the industry

In Addition


  • Bars, Nightclubs, Restaurants
  • Foodcourt
  • Day Cafés
  • Gourmet Food 
  • Grocery
  • Convenience Stores 


  • Service (Finance, Travel, Medical Real Estate)
  • Hotels & accomodation
  • Telco's
  • Insurance
  • Showrooms
  • Entertainment 


  • Apparel 
  • Accessories (Eyewear, Jewellery, Hair, Footwear)

4. big box

  • Appliances
  • Electronics
  • Telecommunications & Digital 
  • Furniture
  • Furnishing
  • Lighting
  • Power Tools, Hardware & Building 
  • Garden 
  • Department Stores


5. Health & Beauty

  • Beauty (Hair, Nails, Spa)
  • Fitness & Wellbeing
  • Health (Medical, Dental & Pharmacy)



  • Gifts
  • Homewares
  • Toys
  • Books
  • Music
  • Art

Excellence Awards are decided by the judges and awarded by the sponsors to celebrate the submissions that best demonstrate the following design elements:

  • Scotty Doors Shopfront
  • Gartshore's Craftmanship
  • Inzide Commercial Flooring
  • Resene Colour and Texture
  • Rilee's Signage and Graphics
  • Novii Lighting
  • Laminex Finishes Selection
  • GDM Visual Merchandising
  • Monstavision Digital Integration

Judges will score entries out of 100 points.

  • Overall Concept / Experience - 20pts
  • Impact of shop front, signage and graphics - 10pts
  • Fitout quality and complexity - 10pts
  • Innovation -10pts
  • Space planning / customer flow - 10pts
  • Ambience (Lighting, Colour, Flooring) - 10pts
  • Brand Integration - 10pts
  • Merchandising and display / Joinery - 10pts
  • Response Relative to Brief and Budget - 10pts

3. Judges will have final say over all aspects of the competition. No further correspondence or discussion will be entered into and the entrant accepts the judges’ decision as final and binding.

4. The Convenor Reserves the right to relocate an entry from one division to another if they deem it necessary
5. Where there is a likelihood of conflict of interest in the judging procedure, then that judge will step down from evaluating that entry.
6. All entries are open to site visits where the panel deems it necessary.
7. The judges will consider the winners of each group for the Red Supreme Award.
8. All entries will be assessed from entrants’ submissions via the website followed by a preliminary judging session. Following this, finalists will be chosen and judges may visit each finalist before meeting again to decide on the winners.
9. The judging panel have been selected by the Retail Interiors Association executive board on the basis of their expertise and experience with retail design and shopfitting.

  • Members: $200 + GST one entry 
  • Members: $50 + GST per additional entries
  • Non-Members: $400 + GST one entry
  • Non-Members: $50 + GST per additional entries



  • Payment will be required via Paypal upon completion and submission of your entry
  • Become a member here today

You will be asked to upload six - ten clear photographs measuring at at least 1200 pixels wide by 1200 pixels high. It is recommended that you include at least one image per visual component of the judging criteria.

  • One image of the shop front, which should include signage and graphics and the design impact (from standing outside the store).
  • Two overall shots of the interior standing at the entrance: these shots will include lighting qualities, ambiance and visual impact (colours, finishes, graphics and merchandising).
  • Three close up/detail shots of fixtures and joinery and/or other elements that the designer feels are critical components of the design (CAD images depicting completed project will not be accepted).
  • To include more detailed images you may use montage shots
  • You will also be able to include a link to videos of your project hosted on Youtube or Vimeo
  • Under the circumstances of COVID-19 Delta lockdowns we will also be accepting good quality phone photo's and renders to support imagery


A typed explanation (up to 700 words) of the project, explaining the client’s brief, budget, floor area and tangible effects/results.

A pdf version of the Floor plan showing overall concept and space planning.

Please note: The administrator reserves the right to use submitted images for the Retail Interiors Association website and the Red Awards including the awards presentation events, and other ongoing publicity purposes.

Important: Entries/projects must be authentic and have been completed between 1st July 2020 – 1st December 2021 and must not have been submitted into previous year’s RED Awards.

Entries open August 6th 2021 and close 5pm Thursday 9th December 2021

Failure to comply with the conditions set out above will result in disqualification at the discretion of the convenor.

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